So I have a funny story to tell.

I’ll call it the “drunk networking story”

I really do believe that this is an important lesson that a lot of people can learn from…

I was on facebook the other night, networking meeting new people and chatting… normal facebook stuff.

I get a chat from a guy asking me if I’m in the ad business.

I was kind of confused by his question, so I said yeah sort of.

He then said what do you mean.

and I said well… what do you mean by the ad business?

Kind of weird conversation so far right?

It get’s even stranger…

He proceeds to tell me how he works for this ad agency and it’s the largest one in the coutnry.

He then tells me his race and other weird facts.

I was confused.

I didn’t know how to respond.

I basically said… oh ok the whole time.

I’m a nice guy ya know!

as we near the end of the conversation he tells me he’s been drinking.

Hmm? i thought.

What a good way to make a good first impression.

The story of the drunk networker… LOL that could be my next best-selling book!

I have seen a lot of this “drunk networking”

[youtube=http://www.youtube.com/watch?v=Yt7td96u7dA]

You may not be drunk but do you come across as a drunk person would?

throwing out random facts, debt free company, solid company, better than them… etc. I think you get the picture.

Marketing your business without building the relationship at all.

Can I ask you a question?

when is the last time that worked?

when is the last time your sales pitch worked?

Learn to build the relationship and give value upfront first.

that value could be education, resources, people etc.

You’d be suprised at how many people message me information about their business etc.

Let’s get something straight.

YOU DON’T BUILD A BUSINESS BY SPAMMING!

You build a relationship by marketing!

What’s the difference?

One is “HEY GO CHECK THIS OUT, PEOPLE are quitting their jobs in a week! you’ll be a millionaire by next week!”

and the other is… Hey, thanks for the friendship… I like your website or blog and i like what your doing.

I see that your starting to learn more in this area… I made a group over here, or i have a newsletter or I have a blog about that here… I am sure you’ll find something useful there that should help you out in some way or another…

That second one, that’s how you go about it.

Give them value.

Show value, How can I help you?

Everyone’s favorite radio station is WIFM…

that’s…

W- What’s

I- In it

F- For

M- Me

be the person to give value and you’ll see that your business will grow by building those relationships.

It’s the future of marketing… I’ll call it relationship marketing.

It’s one thing that Gary Vaynerchuk over at http://winelibrarytv.com does very well.

He educates and has had personal contact with thousands of his blog readers…

When’s the last time you’ve done that?

Remember to build a relationship and deliver value before you try to sell anything.

also remember that anytime you deliver WAY more value than the other person…

they’ll owe you… and that’s usually a good thing!

It’s better to be owed than to owe!

Have an awesome day… the spartans just beat purdue 21 to 7~

David King,