Do you remember high school?

I do… a little bit.

Do you remember how to become popular in school? think hard on this! it helps!

Do you remember Lunchtime? there are different groups and cliques that seem to hang out with their “own Kind”

that’s how the internet works! It’s a popularity game! In this blog post I will talk about several ways to use social media marketing and blogging to be the “popular kid online”

Social Media Success come’s down to several things…

1. How well can you connect and relate to anyone you come across on the street?

This is a simple concept yet it’s overlooked all the time! Here’s how you make this work for you… Become educated in different cultures and parts of your country and world.  What do I mean? be educated slightly in a lot of subjects! for example…

• sports
• music
• movies
• travel
• different countries and cultures and customs
• the internet and popular websites and blogs (after all this is where you are hanging out!)
• video games
• books
• magazines
• cars, boats, planes
• ANYTHING!

Basically you want to have some knowledge in a broad amount of areas.  The more knowledge you have across the board the more people you will be able to connect with! it’s simple Law of averages just like sales but online.

the more you know the more people you can potentially connect with in social media… Make sense?

So gain a knowledge in these areas and more.

Targeted knowledge

A tangent from general knowledge.  Targeted knowledge is being specifically educated on your target market’s business area.

What I mean by that is this…

If you are in the carpet industry have a great knowledge of carpet, carpet laying, different brands of carpet, carpet quality and so on.

If you want to connect with like minded individuals you need to know what they know or connect with them b/c of what you know.

Target your knowledge to your business or industry or niche.  We all know we connect with “Like Minded individuals” So be “Like Minded”

What is your Social Media USP?

What is your Unique Selling Proposition in your marketplace? why would someone in your industry want to connect with you? What do you have to offer them?

your unique selling proposition is not only used to sell your clients and customers products and services but it is also important for networking and potential JV partnerships!

Think about it!

If you have a niche cornered and there is someone in your marketplace who want’s to make money in that niche… guess what? Your the go-to-guy.

When someone doesn’t want to create a new product or service they look for joint venture partners.  If you are the authority in that niche you will be the one raking in all the cash with all of your partnerships.

That’s it for this blog post!

To sum it up you basically want to have a broad knowledge so that you can connect with more people you come across in every day life and on the internet.  The second thing that you want to do is have targeted knowledge in your business space, this will allow you to connect with people in your marketplace and business arena much easier because you are considered a “like-minded individual.”

The last thing you want to do is have a social Media usp.  Have a unique selling proposition for yourself not just your businesses products and services.  You need to be able to sell yourself on the internet! So ask yourself…

What do I have to offer? why would someone in my marketplace want to work with me? how can i help people make more money or provide solutions in their life or business?

ask yourself these questions until you get the answers and you will be a social media rockstar in no time!

have an awesome night!

David King