Blog marketing is not difficult at all.  I think that beginning bloggers sometimes see blogging as “difficult” and “technical”

Blogging is easy once the design is done and you understand wordpress, typepad or blogspot or whichever platform that you are using.  I

recommend that you blog using wordpress because in the opinion of many of the best bloggers out there and mine it is the best blogging platform.  Wordpress allows you to integrate plugins unlike any other blogging platform that help your traffic and seo and ability to increase the overall effectiveness of your blog.

Alright, let’s get into blog marketing and the simple tactics and methods that many bloggers use including me to grow there blog readership and traffic.

I’m going to talk about 3 strategies that I use just to cover the basics so that you can get started and use these three synergistically to grow your blog’s traffic and readership.

Social Media blog marketing

If you aren’t active in social media sites such as facebook, twitter and linkedin yet than you definitely need to be! I think that being active in social media sites and networking with people in your business space is one of the best ways to get loyal blog readers.  If you are producing high quality content that add’s value to your marketplace then your new friends and connections that you come into contact with will subscribe to your blog and become loyal readers.

Interact with like-minded individuals in twitter, facebook and linkedin.  By connecting with people that want to grow and evolve in your business and then delivering high quality information to them through your blog you will create loyal readers over and over again.  Think about this for a second, You spend hours and hours in twitter and facebook meeting new people and networking and once in a while you tweet or post a linke to your blog to let them know that there is a new blog post about what they are interested in.  What do you think will happen?

Social Media and your blog’s positioning

The greatest thing about social media is you can duplicate this over and over again.  You create a strong relationship and network with people at the same time.  The great thing abotu social media and an established professional looking blog is that you can position yourself as an authority with a little bit of value and elbow grease.

Keep networking and meeting new people, and when you write a new blog post or create a video or do anything that would add value to your marketplace be sure to post that link in your social networking sites.

As time goes on your not only positioning yourself and your blog as an expert in your business but you are networking and building relationships with business people that could be potential partners in the future.  We all know that it is important to network and be connected and have as many connections as you can in your business and all businesses as a whole even.

So keep networking through social media and sending them to your blog.  Be sure to encourage commenting at the end of every blog post as well so that they comment and provide feedback for you.

Positioning your blog for optimal search engine exposure

Your blog is content.  The more often you deliver content on your blog the better, Update your blog frequently.  If you can post to your blog once a day even if it’s a 200 or 300 word post.  It’s a good habit to get in to post daily.  By posting frequently you will start growing your traffic from the search engines.  If you post frequently and use targeted keywords related to your business you will start to get organic search engine traffic without learning much about seo.

A couple of things that you can do in order to improve your search enigne rankings are as follows.  The first thing that you can do is link every page in your blog to one another, start with the first page and link to the second page and so on and so forth.  Then link the last page to the firstpage.  By linking all of your pages together like this you help your search engine rankings.

Another thing that you can do is add a sitemap to your blog.  Adding a sitemap helps your blog’s seo as well.  A sitemap organizes it and make’s it easier for search engines.  Wordpress has a sitemap plugin that make’s it quick and easy, I highly recommend that you use it to help with your search engine marketing.

I hope that those Seo tips can help you get more traffic and utlilize the power of the search engines to bring you more and more traffic as your blog grows in content and authority!

Blog commenting

okay! finally the last step! I know that this blog post is getting  a little long so i will keep this quick.  This concept is pretty simple but barely any bloggers use it and it is extremely undervalued! By searching out similar blogs in your space and reading them and interacting and leaving comments you leave little trails of yourself all over the internet on these other blogs.  You show your expertise and give your own advice and recommendations on other blogs and people will see that and want to learn more about you.

The great thing about leaving blog comments is that you can leave your link to your blog.  they click on your name and it take’s them straight to your blog and walla! You just leeched traffic from another blog and brougtht them to yours.  If you do this over and over again you will leave traces of you all over the web.  If you work hard at this alone you can attract readers and subscribers continuously from that one-time work.

To sum it up you want to network on social networking sites with people in your business space then post a link to your blog and your new posts every once in a while.  Spend time writing posts as often as you can, preferably everyday and use keywords that are related to your market.  Then last but not least be active in the blogsphere and comment on other blogs to leave traces of your blog all over the net.  By using just these three marketing and strategies you can grow a highly successful blog online.  Not only do you get to have an awesome blog and community but you also are networking so you develop more business partners and relationships and connections.

Keep up the great work and STAY CONSISTENT! WORK at it! this is work remember!

Take care!

David King